Written in a highly accessible (and often witty) style, this groundbreaking book addresses a number of generational issues. Deal provides a description of each issue, a summary of the relevant research results, a principle that can be applied to resolve (or at least mitigate) the issue, and practical advice for applying the principle in the workplace. Applying these principles will help everyone to work with, work for, attract, manage, retain, and develop leaders of all generations.

Preface
Introduction Do Not Pass Go Without Reading This Chapter!
Principle 1 All Generations Have Similar Values; They Just Express Them Differently
Principle 2 Everyone Wants Respect; They Just Don’t Define It the Same Way
Principle 3 Trust Matters
Principle 4 People Want Leaders Who Are Credible and Trustworthy
Principle 5 Organizational Politics Is a Problem—No Matter How Old (or Young) You Are
Principle 6 No One Really Likes Change
Principle 7 Loyalty Depends on the Context, Not on the Generation
Principle 8 It’s as Easy to Retain a Young Person as an Older One—If You Do the Right Things
Principle 9 Everyone Wants to Learn—More Than Just About Anything Else
Principle 10 Almost Everyone Wants a Coach
Conclusion
Answers to a Few Questions
Appendix A
Appendix B
Appendix C
Appendix D
Appendix E
Appendix F
References and Suggested Reading
Acknowledgments
About the Author
Index
About the Center for Creative Leadership