外贸英语函电(21世纪国际经济与贸易学专业新编教材)
出 版 社: 清华大学
  • 出版时间:2008-8-1
  • ISBN:9787302181361
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此商品所属分类: 外语 >> 英语综合教程/学习方法
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内容简介

本书系统地介绍了外贸业务英语中常用文体写作的基本知识,包括各类商务信函、传真、电子邮件的格式、拟写方法和技巧,并按照外贸业务磋商过程中各个环节的顺序附有往来函电的大量例文和案例,提供了大量常用语句。本书还介绍了电子商务的基础知识和对外经济贸易中的常用文体,如意向书、协议、合同、招标通知书、投标书、中标通知书及广告等的格式、拟写方法及语言文字的应用,此外,还列举了外贸业务实践中常用的一些单据和单证实例。
本书共分18个单元,包括外贸英语书信的格式及写作原则、外贸业务关系的建立、询价与回复、报盘与还盘、促销、订购与确认、包装、运输、付款方式、保险、代理、投诉与处理、电传与传真、英文合同、贸易形式、商务社交信函等。
本书适用于国际贸易、市场营销、电子商务、经贸英语、企业管理和人力资源管理等经济管理类专业的学生,同时也适用于从事或准备从事外贸工作的其他专业人员。

目录介绍

Chapter One Basic Knowledge of Business Letter Writing
 Section One Introduction of Business Letter Writing
 Section Two Layout of a Business Letter
 Section Three Structure of Business Letter
 Section Four Addressing Envelopes
 Section Five Good Writing Principles
 Section Six Some Rules of Good Writing
 Section Seven Notes
 Section Eight Useful Sentences
 Section Nine Exercises
Chapter Two Establishing Business Relations
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words & Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Three Enquiries
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words & Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Four Offers and Quotations
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words & Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Five Counter-offers
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words & Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Six Conclusion of Business
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words & Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Seven Terms of Payment
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words & Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Eight Establishment of L/C and Amendment,
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words & Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Nine Packing
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words & Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Ten Shipping Marks and Shipment
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words & Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Eleven Insurance
 Section One introduction
 Section Two Specimen Letters
 ……
Chapter Twelve Complaints and Claims
Chapter Thirteen Agency
Chapter Fourteen Trade Forms
Chapter Fifteen Job-Application Writing in English
Chapter Sixteen International Business Contracts
Chapter Seventeen Telex,Fax and E-mail
Chapter Eighteen Other Letter Writing
Appendix 1国家和地区分类术语
Appendix 2重要传统节庆
参考文献
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