本书描述了在全球化过程中，跨国公司（MNC）如何进行战略规划，战略管理与控制，以及对进入不同国家，选择不同的发展策略及组织结构。书中介绍了MNC如何通过与东道国企业联盟来规避各国政治风险，并给出了跨国管理控制技术。本书以丰富的案例及图表对国际战略管理作了详实的论述。全书共分五章：全球化；战略规划与执行；进入策略与组织结构；政治风险、政府关系与联盟；管理决策与控制。
本书适用于MBA学生、企业管理者、战略管理研究者及对国际战略管理感兴趣的读者。

本书作者理查德·霍杰茨是国际管理学界著名学者，其代表作InternationalManagement影响深远，至今仍是亚马逊网上书店五星级图书。本书涵盖了全球化、战略规划与执行、进入策略与组织结构、政治风险、政府关系与联盟及管理决策与控制等内容。本书的特点是：将一般的管理理论应用到全球大环境，环境的改变使理论应用也呈现出新的特点与指导价值；囊括了世界重要的
发达国家及经济发展热点地区的经济环境特点，资料新颖，可读性强。本书适合MBA学生、跨国咨询人士以及国际管理专业的大学生、研究生阅读，也适合走向国际市场的企业管理人员参阅。

CHAPTER 1　Globalization and Worldwide DeandUe　velopments
　Objectives of the Chapter
　The WORLD of BusinessWeek：Software
　Introduction
　Globalization and Internationalization
Globalization，Antiglobalization,and Global Pressures
Global and Regional Integration
Trends in Internatmhal Investment and Trade
　Economic Performance and Issues of the Major
Regions
NORTH America
South America
Europe
Asia
Other Developing and Emerging Countries
　The World of BusinessWeeK——Revisited
　Summary of Key Points
　KeyTerms
　Review and Discussion Questions
　Answers to the In-Chapter Quiz
　Internet Exercise：Franchise Opportunities at McDonald‘s
　In the International Spotlight：India
　You Be the International Management Consultant
　Here Comes the Competition
CHAPTER 2　Strategy Formulation and Imple　mentation
　objECTIVEA of the Chapter
　he Wbdd of BusinessWeeka Ford Learns the LeSSollS Of Luxury
　Strategic Management
The Growing Needfb，Strateg@Management
Benefits ofStrategic Plannin
Approaches to Formulating and Implementing Strategy
Global vs Regional Strategies
　thee Basic Steps in Formulating Strategy
Environmental Scannin
Internal Resource Analysis
Goal Settingfor Strategy Formulation
　Strategy Implementation
Location Considerations for Implementation
The Role of the FunctionalAreas in Implementation
　Specialized Strategies
Strategies for Emerging Markets
Entrepreneurial Strategy and New Ventures
　The World of Business WeekmRevisited
　Summary of Key Points
　KeyTerms
　Review and Discussion Questions
　Intemet Exercise：Dropping In on Dell Computer
　In the International Spotlight：Poland
　You Be the International Management Consultant：Go East，YOUng People,Go East
CHAPTER 3　Entry strategies and organizational stuctures
CHAPTER 4 Managing political risk,government relations,and alliances
CHAPTER 5 Management decision and control
Endotes
Glossary